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In-Wood Issue 90

 

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persistence

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Persistance Pays

The Canadian wood industry appears on the brink of a major windfall in China, proving Benjamin Franklin’s belief that “energy and persistence conquer all things”.

Despite the social stigma associated with wooden houses, and the unhelpful building codes, the Canadians (and Americans) have long maintained an expensive lumber promotion campaign in the belief they could break into the world’s fastest-growing housing market.

Read more: Persistence Pays

   

quarter

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Quarter Sawn

For 10 years the New Zealand sawmilling industry has endured one of the most acute fat-reduction regimes anywhere in the softwood world. But there are signs that the leaner-looking survivors may be in for better times.

Read more: Quarter Sawn

   

steal

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The sustainability steal'

The head of one of the world’s most active export wood marketing organisations is calling on the global industry to take up arms against opportunist ‘sustainability’ claimants from other sectors – as Tony Neilson reports.

Read more: The Sustainability Steal

   

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Back in the frame

Truckloads of fresh logs are bypassing 
New Zealand sawmills in the rush to catch boats bound for China, where the prospects are better.

   

Unlocking the double bind

New Zealand forestry minister David Carter says there are precedents for the 
fast-changing face of local sawmilling.
   

Baffled by science

Aussie consumers struggle with the concept that wood stores carbon – and it troubles the boss of the country’s major timber promotion campaign.
   

Mill Profile

Courage and a good strategy are 
major reasons why Taranakipine is succeeding on the global stage, despite its isolated location.
   

Burden of proof

The real illegal logging action is 
happening in Europe where the future 
of the entire wood trade could be determined by hardliners.
   

Bio-energy

How will the chips finally fall as the world plays around with bio-fuels in the interest of reducing greenhouse gases?
   

Finger-jointed offensive

A new marketing offensive into Australia expects to regain lost ground with a more sophisticated product.
   

Wood-plastic is gaining

The march of wood-plastic composites continues to eat into solid wood strongholds – the latest being concrete formwork.
   

Triple Whammy

One of Australasia’s most exciting innovation projects starts rolling out valuable sustainable building IP.
   

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Dec 2009 – March 2010

 

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